Centrepoint

Centrepoint

Intro

Intro

I worked with Centrepoint, a UK charity supporting young homeless people, to refresh their main website and design a series of seasonal landing pages. The goal was to make the site feel more welcoming and emotionally engaging while ensuring it stayed practical and accessible for a broad audience.

Year

2022

Industry

Charities

Scope of work

/

UI design

/

Web design

Intro

I worked with Centrepoint, a UK charity supporting young homeless people, to refresh their main website and design a series of seasonal landing pages. The goal was to make the site feel more welcoming and emotionally engaging while ensuring it stayed practical and accessible for a broad audience.

Year

2022

Industry

Charities

Scope of work

/

UI design

/

Web design

Challenge

Challenge

Challenge

One of the key challenges was striking the right balance between emotional storytelling and usability making sure the design evoked empathy without overwhelming visitors or disrupting key donation and support journeys. 

Coordinating updates across multiple teams and timelines also added a layer of complexity, especially during fast-paced seasonal campaigns.

Coordinating updates across multiple teams and timelines also added a layer of complexity, especially during fast-paced seasonal campaigns.

Final thoughts

Final thoughts

Final thoughts

This was a genuinely rewarding project working on a cause that matters made every design decision feel more meaningful.

It also reminded me how powerful even subtle shifts in tone and layout can be in helping organisations connect with people on a human level.

It also reminded me how powerful even subtle shifts in tone and layout can be in helping organisations connect with people on a human level.

Robbien

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© 2025 Robbien

Let’s chat

Tell me about your project – whether it’s a website, advertising, or presentation.

Quick response.

I usually get back to you within a day

Clear next steps.

I’ll lay out the next steps so there’s no guesswork

Robbien

Have a project in mind?

© 2025 Robbien

Let’s chat

Tell me about your project – whether it’s a website, advertising, or presentation.

Quick response.

I usually get back to you within a day

Clear next steps.

I’ll lay out the next steps so there’s no guesswork

Robbien

Have a project in mind?

Let’s chat

Tell me about your project – whether it’s a website, advertising, or presentation.

Quick response.

I usually get back to you within a day

Clear next steps.

I’ll lay out the next steps so there’s no guesswork