Fitmate

Intro

I collaborated with Fitmate Coach, a health and wellness platform offering personalised weight loss coaching through their app and website, to design a series of B2C and B2B landing pages, as well as supporting materials like leaflets and social media ads. The objective was to create visually engaging assets that effectively communicated Fitmate’s unique value proposition to diverse audiences.

Year

2023

Industry

Digital Health & Wellness

Scope of work

Web design

Digital ads

Visual design

Web design

Intro

Year

2023

Industry

Digital Health & Wellness

Scope of work

Web design

Digital ads

Challenge

One of the main challenges was tailoring the messaging and design to resonate with both individual consumers seeking personal health solutions and businesses interested in corporate wellness programs. Ensuring brand consistency across various formats and platforms, while maintaining flexibility to adapt to different audience needs, required a strategic and cohesive design approach.

On top of that, the fast-paced rollout schedule meant making smart design decisions quickly without sacrificing quality or clarity.

Final thoughts

This project was particularly rewarding as it allowed me to explore the intersection of health, technology, and design, creating solutions that could positively impact individuals’ well-being.

It reinforced the importance of adaptable design systems and clear communication in effectively reaching and engaging diverse target audiences.

Robbien

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Let’s chat

Tell me about your project – whether it’s a website, advertising, or presentation.

Quick response.

I usually get back to you within a day

Clear next steps.

I’ll lay out the next steps so there’s no guesswork

Let’s chat

Tell me about your project – whether it’s a website, advertising, or presentation.

Quick response.

I usually get back to you within a day

Clear next steps.

I’ll lay out the next steps so there’s no guesswork

Let’s chat

Tell me about your project – whether it’s a website, advertising, or presentation.

Quick response.

I usually get back to you within a day

Clear next steps.

I’ll lay out the next steps so there’s no guesswork